Ann Peters speaks at event "From Gatekeeper to Information Valet: Work Plans for Sustaining Journalism" 5/27

Donald W. Reynolds Journalism Institute ONE DAY: Wednesday, May 27, 2009, The George Washington University, 805 21st St. NW / Washington, D.C. http://www.journalismtrust.org

We believe there is a need for a major, coordinated and sustained effort to discover and deploy tools. Individual news organizations are having trouble effectively comprehending what to do. Paralyzed by the scope of analysis required, some managements are left merely to fight incremental fires or resort to repetitive rounds of reflexive cost cutting.

The urgent task is to enable journalism organizations (editorial and advertising) to move from mass market to mass customization, from gatekeeper to information valet . . . productively ensuring the survival of journalism. We suspect there will be multiple solutions and services that deliver customized, personalized value for individuals on multiple platforms. At "From Gatekeeper to Information Valet," we'll learn about some of them.

THE JOURNALISM TRUST INNOVATION ENGINE

On May 27, we'll rapidly:
• Exchange with participants the latest developments and ideas for sustaining journalism, including the Information Valet Project, and
• Consider the roles of privacy, advertising and personalization in journalism's future.
• Provide details on the new Journalism Trust Innovation Engine at RJI.

THE DETAILS
Please join us at "From Gatekeeper to Information Valet: Workplan for Sustaining Journalism." We intend that concrete actions will result. We'll stage this briefing and participatory working sessions in the state-of-the-art Jack Morton Auditorium at GWU. We'll provide lunch and break-time refreshments – all for $55.00. Please register by pointing your browser to www.jouranlismtrust.org If you can't attend, but want to be part of the Journalism Trust initiatiative, please email [email protected], or phone 573-882-9812.

THE SPONSORS
Sponsors of "From Gatekeeper to Information Valet: Workplan for Sustaining Journalism," include the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, and its new Journalism Trust Innovation Engine, the School of Media and Public Affairs at The George Washington University (GWU), and a growing list of collaborators available at www.journalismtrust.org